strategic marketing plan

Ngamy it comes to building a strategic marketing plan, part of the initial costs of setting up an Emmy for the third and final consumers understand their online retail business is of utmost importance. To gather data about customer preferences, Amy and Clay conducted extensive market research. To gather information about customer preferences, Amy and Kelly has done extensive market research. Once they had about 45 design mock-ups, they printed two of each card and hosted a focus group. When they had about 45 design models, they printed two of each card and will be hosting a focus group. Their goal was to halve the number of final designs that would go to press. They aim to halve the number of the final plan to the press. They invited about 50 friends and family members to critique the look and feel of the cards. They invited about 50 friends and family members to critique the look and feel of the cards. "Through that focus group we got ideas like 'The font should be different' or 'I don't like the color' or 'I'd never buy this card,'" Weaver remembers.honest! "" Thanks to good friends is really important that we be honest? "

The focus group expenses toted up to about $ 900, a figure that includes card printing, product displays, food and drinks, and gift bags for each participant. Focus group costs about $ 900, a figure that includes printed card, display products, food and beverages, and gift bags for each participant toted. The bags contained Whoopzie Daizie t-shirts, cards, and cookies. Whoopzie Daizie bags containing t-shirts, cards, and cookies. Weaver plans to use focus groups again in the future, but she says she'll be more shrewd in planning the next session. Weaver plans to use focus groups in the future, but he says he is more clever in scheduling the next meeting. For example, she wants to target women, who make up more than 80% of card buyers, according to the National Greeting Cards Association. For example, he targeted women, who make up more than 80% of the buyers of the card, according to the National Association of postcards.

Pricing the product: A carefully constructed marketing plan requires savvy product pricing. Price: A marketing plan needs to be made carefully savvy product pricing. In talking with others in the industry, Amy discovered that retail prices of greeting cards generally reflect a 100% markup from wholesale. In talking with others in the industry, Amy discovered that the retail price of greeting cards in general reflects a 100% markup from wholesale. The psychological tipping point for consumers, she learned, is $ 4. From the psychological point for consumers, he learned, is $ 4. "Anything above $ 4, people want something extra, such as a bookmark," Amy says. "Anything above $ 4, people want something extra, like a sign," says Amy. She and her director of business development, Megan Wood, applied that rule of thumb to determine that a unit price of $ 3.75 would be readily accepted by customers and yield a modest profit. He and his director of business development, Megan Wood, the rule of thumb is used to determine the unit price of $ 3.75 will be readily accepted by customers and the average profit.

Marketing the product via trade shows: Although her showroom is in cyberspace, Amy wants customers to be able to see and touch her cards. Product marketing through trade shows: the exhibition in cyberspace, Amy wants customers to be able to see and touch the card. To accomplish this, she has begun exhibiting her product line at trade shows. To do this, he has begun exhibiting its product line at trade shows. The first was in Dallas, and Amy spent about $ 1,000 to create a "bare bones" display that includes several cards enlarged to 2 'x 3'. It was the first in Dallas, and Amy, about $ 1,000 for a "no bones" screen that includes a few great cards to 2, 3.

Amy's mother, Sandra Weaver, helped staff the Whoopzie Daizie booth. Amy's mother, Sandra Weaver, Whoopzie Daizie help staff the booth. The entry fee to reserve exhibit space runs from $ 1,500 to $ 2,000 at most trade shows. Login to save the cost of exhibition space runs from $ 1,500 to $ 2,000 in most trade shows. Travel expenses for one or two people will be about $ 1,000 for out-of-town conventions. Trip will cost about $ 1,000 for one or two people out of town for the convention.

Trade-show attendance is the linchpin of Amy's clever wholesale-to-retail marketing strategy. Trade, indicating the presence of pillars and Amy Smart business strategy, wholesale to retail. "My goal is to try to develop the wholesale end of the business-to get the cards into stores-to develop brand awareness that will drive the retail business to the website." This approach ties in with Amy's idea of ​​using Dallas as a test market.Amy of Dallas as a test market. For example, Amy plans to deliver gift baskets to the owners of local gift shops and boutiques that might be interested in carrying Whoopzie Daizie cards. For example, Amy plans to provide gift baskets to the owners of local gift shops and boutiques that carry the card Whoopzie Daizie.

When all was said and done, Amy managed to start Whoopzie Daizie for around $ 20,000 by allocating her money in the following categories: when all said done, Amy to start Whoopzie Daizie for about $ 20,000 to allocate your money following categories:

* Website (design, domain name, web hosting, shopping cart): $ 5,000 Web site (design, domain name, hosting, shopping cart): $ 5,000
* Product (card stock, printing, packaging): $ 7,500 Product (card stock, printing, package): $ 7,500
* Market research (focus group party): $ 900 market research (focus groups, party): $ 900
* Trade show marketing (one trade show): $ 2,500 marketing trade show (a show-business): $ 2,500
* Wholesale marketing (gift baskets for local stores): $ 1,000 wholesale marketing (gift baskets for local storage): $ 1,000

Amy is inspired by the challenge of competing with 3,000 other greeting card publishers in the United States. Amy is a 3000 challenge to compete with other publishers in the United States of America is inspired postcards. "I'm not someone who is drawn to Vegas or to gamble, so it's not like starting this business was an impulse decision," she says. "I am the one who is drawn to Vegas to gamble or not, so it's like starting a business was not an impulsive decision," he says. "There's great risk in what I'm doing, but-man, it's exciting. "The big risk in my work there, but man, it is exciting. Just bring it on." Just bring it on. "