Sunday, August 1, 2010

Pricing Your Products

The decision to hike or lower the prices on your products or services can be difficult and have a direct impact on your business. However the way you go about making these changes in price will determine the results of your new policy. For instance, two companies who change the prices on the same product by the same amount, may get varied outcomes depending on how they went about implementing the change.

You need to pay attention to the timing on your new policy. You need to know if your customers think you are giving them value for their money and you need to gauge the reaction of your competitors in advance.

One way of raising your prices is to implement one single large hike. This may be due to an increase in raw material costs or because you want to bring down the demand to a more manageable level.

In reality, however, most companies implement price hikes on a gradual basis. They feel their customers will accept the price rise better since they will not be hit by it in one shot. Sometimes customers may not even notice the price hikes if they are spread out over a long duration of time.

If your company produces a range of products or services, try increasing the prices on some of them and leave the others as before. It is also wise to assess the kind of product you have since some products are more sensitive to price hikes.

You should select the right time to introduce your new pricing policy. To lower prices, the timing should be such that you gain maximum mileage out of it. To increase pricing, select a time when you are likely to face the least amount of resistance. Your timing will also be decided by seasonal changes and sales cycles. For example, some retail stores increase the prices on their goods around the time Christmas is approaching since shoppers are in a hurry to buy and pay less attention to how much they are paying. A store that has recently been launched may keep prices down in order to attract clientele.

You can also modify the value of your goods while leaving the prices intact. For example, you may reduce the quantity of a product a bit but maintain the same price level as before. Most customers will not notice the change as long as it is not very substantial. The net effect of this policy would be the same as raising the price.

Sign Supports

Sign supports, otherwise known as standoffs or wall mounts are a cost effective and simple design solution that can bring a flat display to life by using different depths and levels.

They are available in a range of colours and finishes, the most popular being satin chrome, polished chrome, brass and black. They are fundamentally made up of two parts, the barrel (female part) and thread (male part). The standoff or barrel is fixed directly to the wall where your acrylic, glass or wood panel is secured by simply screwing the thread through the holes in the panel to connect it to the barrel. They are very easy to install, once they are fixed to the wall, they simply screw in and out by hand, not tools needed.

Sign supports come in a huge range of sizes, ranging in different diameters and standoffs. It is possible to create a wall display with many different depths by simply altering the size of the standoff. As they are fixed directly to the wall it ensures their durability and strength, which means they are suitable to hold large panels. It is recommended that 4 sign supports should be used for acrylic panels measuring below 800mm x 800mm and 6 for acrylic panels measuring up to 1550mm x 1550mm. For panels measuring above this or made of a different material, it is recommended to ask the advice of your supplier.

You may find that the prices of sign supports vary quite dramatically from supplier to supplier. This could be because some are manufactured in the UK (the more expensive ones) and others are imported from the Far East (the cheaper alternatives). You may find some of the ranges from the Far East are hollow, which can sometimes reflect on their price; however this is not always the case. The material with which the they are made may also reflect their price. Typical materials include brass, aluminum and stainless steel.

It is also possible to use two sign supports that are joined together to hold two pieces of acrylic to create a sandwich effect. This is an ideal solution to display photographs, prints and pieces of art. The graphic simply slots between the acrylic panel and is sandwiched together using the sign supports.

There are many different display options that sign supports can be used to create. If you have any questions regarding their versatility of sign supports, get in touch with your supplier who should be able to answer all of your questions.

Clothes Retailer

Some people say that because of the Internet, the wholesale clothing distributors are no longer needed. Simply that is NOT the case. I admit, that the Internet has made it easier for some retailers to deal with the manufacturers without the wholesaler needed in the middle, but that does not mean the end of wholesale clothing distributors!

The biggest reason why the wholesale clothing business will not die, is the fact that smaller retailers can not get their stock from the manufacturers, or if they do, it will cost them a lot. Manufacturers do not ship small orders, and if you are a small retailer, I do not think that you would like to order something around 5000 pieces of some trousers for example. The clothing distributors do have minimum orders as well, since they are selling in bulk, but those are much smaller than what manufacturers have, for example 50 pieces.

Another reason is that the manufacturers do not usually do any marketing for their new products, they just talk with certain wholesale clothing distributor and that's it. The retailers will not be able to 'see' this kind of marketing, so they would have to call the manufacturers all the time to ask about what they have. In this way it is much smarter for retailers to follow the wholesale clothing distributors, because when they have new stock, they post about it on their websites, or send newsletters to their existing customers, or even call some of their long time customers whose line of work they know.