Springtime brings a lot of new inventory for boutiques and retail stores. If you're in a small space, it can be difficult to find the right spaces for your spring clothing and accessories. Bathing suits, sunglasses, and other inventory items geared towards summer are small and need special displays. Before you spend a lot of money on retail displays and fixtures, use these tips to use what you have before you invest. We have compiled tips from retail designers and seasoned boutique owners to bring you this list of advice to consider. Getting your spring and summer inventory out will be a breeze when you know what you're doing and how to do it.
1) Retailers can save a lot of money on displays simply by calling their suppliers. Many brands of clothing and accessories will provide you with a display for their product if you ask. Tell them that you would like to feature their products more prominently in your boutique or retail store. They may provide you with a rack, signage, or custom imprinted hangers that will not only help your store to look nicer and more professional, but will also give you a free space to display all of those summer products.
2) A good way to think about displaying new inventory is to imagine which products you will want to feature. Draw a diagram placing your most prized inventory items spaced evenly around the store. Many stores will put their best items towards the front and their clearance items towards the back. However, you want to lure customers into the store and all the way to the back. So, if you place your favorites up front and then spread the rest around, you can get people to make their way all the way back. Use lighting, signage, and other interesting displays to catch the eye. Even hanging mannequin forms can be enough to draw people deeper in. They are inexpensive and you get the benefits of a mannequin display without much cost at all.
3) Space can be a problem when you start to create elaborate displays around the store. So, you should think about using your wall space instead of your floor space. Leaving space open on the floor for customers to move around is very inviting for people. It also leaves room for displays to be seen when people enter. You don't want your eye-catching displays to be buried. Use slatwall or slatwall panels to display things on the walls of your boutique.
Slatwall is very versatile. All you need to do is to move the slatwall accessories around to create interesting displays and group things together that you want to promote alongside each other.
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