Clothes Retailer

Some people say that because of the Internet, the wholesale clothing distributors are no longer needed. Simply that is NOT the case. I admit, that the Internet has made it easier for some retailers to deal with the manufacturers without the wholesaler needed in the middle, but that does not mean the end of wholesale clothing distributors!

The biggest reason why the wholesale clothing business will not die, is the fact that smaller retailers can not get their stock from the manufacturers, or if they do, it will cost them a lot. Manufacturers do not ship small orders, and if you are a small retailer, I do not think that you would like to order something around 5000 pieces of some trousers for example. The clothing distributors do have minimum orders as well, since they are selling in bulk, but those are much smaller than what manufacturers have, for example 50 pieces.

Another reason is that the manufacturers do not usually do any marketing for their new products, they just talk with certain wholesale clothing distributor and that's it. The retailers will not be able to 'see' this kind of marketing, so they would have to call the manufacturers all the time to ask about what they have. In this way it is much smarter for retailers to follow the wholesale clothing distributors, because when they have new stock, they post about it on their websites, or send newsletters to their existing customers, or even call some of their long time customers whose line of work they know.