Since the Veterinary Regulations 2005 reclassified all animal medicines a number of animal health care products, including several in the NFA-VPA category, are actively being sold through retail pharmacies. Despite the active promotion of Veterinary products in Pharmacies including the Co-op group, Pharmacies aren't traditionally thought of when it comes to veterinary medicines. For the time being, Veterinary practices still have the edge, yet it is in danger of being eroded.
In order for Veterinary practices not to lose out to this invasion of this valuable market, it is important to fight to ensure that the best and most effective presentation of medicines is made in each practice. This way each customer coming through the door will understand the range of available product and retain their natural first inclination to make Vets the first port of call for Vet medicines and animal related specialist products.
This can be achieved by a careful review of how customers are presented with your Veterinary Practice. Do they enter into an attractive, welcoming reception area? Are they easily able to see a range of produce on display which they can conveniently inspect and purchase? Are they aware that they can purchase certain medicines over the counter, without having their pet in treatment? Are the treatment rooms of high quality, well equipped and fitted out?
Choosing a fit out partner with extensive experience in designing and fitting out commercial premises in the health care sector can assist you in addressing many of these questions. High quality companies specialising in this sector will provide a wide range of services from the total fit out solution to individual furnishings such as reception desks, storage furniture, dispensary fittings and all ancillary services.
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