Wholesale clothing seems to be the hot business to set up these days. But at the same time, you want your wholesale clothing business to be a big success. Past experience has shown that business success comes to those who love the business they are in. That adulation for the business may manifest itself in the love of a particular business activity or the love and admiration for the specific product they are selling. The past has also shown that most people do not love all clothing. They are only interested in a particular type of clothing; or niche. There are generally three clothing niches; menswear, ladies fashion wear and children's clothing.
Menswear has traditionally been a fairly straightforward niche. Dark business suits of black or blue, casual slacks and pullover shirts and athletic gear were the basics of the man's wardrobe. Convenience and efficiency characterized the clothes shopping habits of the successful male. That could be interpreted to indicate that an online menswear clothing business could be successful. However, experience again shows that a male does not spend excessive amounts of time online shopping for clothes. He spends his time online checking out sports or what's happening in the car market.
Women certainly spend more time than men online shopping. There are volumes of ladies fashion wear available online all over the world. This is the niche you want to be a part of. But wait; there can be all sorts of drawbacks. Popularity and name recognition is vitally important and tends to flucuate rapidly. The winners have to be aware of market trends almost on a daily business. This can be a tremendous burden just to keep up and keep your website or marketplace listing current. This niche may be just a bit too challenging.
Lastly children's clothing would seem to have many advantages and far fewer disadvantages. Children constantly need new clothes because they are constantly growing. Style is not such a major issue with children. Besides, the mothers mostly make the purchasing decisions and they usually look for the best price. The high demand can be very good for the new business. But the cost of the clothes you are going to sell needs to be managed very closely.
Given the considerations identified for each wholesale clothing niche, it is quite clear that children's clothing provides you with the best opportunity for success with your wholesale clothing business.
As Seen on BBC News, FORBES and CNN Money |
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